Challenge
Creatively identify and solve for the highest leverage, most significant growth opportunities to quickly uplift revenue.
- Demonstrate repeated success in leveraging client portfolio and marketing investment to rapidly grow sales through new product development
- Scale approach to become on ongoing source of meaningful organic revenue growth to drive the Roadmap to $1B
Approach
“Hack the growth curve”
- Conducted hack-a-thon to rapidly generate new commercial propositions
- Reimagined go-to-market strategy
- Implemented Innovation Hub to rapidly develop and launch new products using Lean Start-up and Design Sprints
- Executed two rapid product development cycles and industrialized capability to establish Growth Platforms
Results
“$40M revenue uplift in the first 12-months”
- Pioneer new product campaigns delivered 12x annualized sales over baseline and grew overall firm annual revenue 4%
- Subsequent pioneer growth platform sustained 10x performance rate that led to a record setting year for organic revenue growth
Final Thoughts
6-month pioneer initiative that delivered 4% firm revenue growth, delivering significant contribution to the growth to $1 billion of annual revenue in 3 years.
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